Generation Clothing Store Opens up at Dolmen Mall Clifton

Established in 1983 in Lahore as a small clothes shop, Generation has spread its wings all around the country in three decades and is still counting. The secret to its huge success is surely its unique prints, designs, experiments with cuts and creative ways of promotion. One cannot help but say ooh! At least once if the name Generation is dropped in conversation.

Recently it was opened in the Dolmen Mall Clifton which was a good thing to happen to all those who love to dress up. The shop itself is quite spacious with a lot of room between clothes rails to stand, sort out and contemplate the dresses. The wood flooring and glass walls make the clothes stand out instead of blending in with the surroundings. A feel-good outlet, as you might say.

The clothes themselves are trendy-ish. Actually, they are what one might call traditionally trendy. Modern, abstracted prints with provincial embroidery on them. The cuts are mostly flowy and low, but they have also experimented with sharp cuts and have got away with it beautifully. Although their dresses are not usually very bright, but they definitely look elegant, sombre and posh. The shalwar suits are the best; the reason being that the shalwar is not all plain in a single colour but it is of a different print with contrasting colours, making the overall look more luxurious.

Either basics or formals, Generation has something for every generation. You may have visited its outlet at Zamzama many times, but plan a visit to the Dolmen Mall outlet and enjoy clothes shopping in a simplistic and breathable environment.

Name: Generation
Address: Shop no. F-44, First Floor, Dolmen Mall, Marine Drive, Block 4, Clifton. 74800
Contact number: 0213- 5294254
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