The Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the ALS disease (Amyotrophic Lateral Sclerosis) and encourage donations to research. The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same.
Chain Reaction Pakistan feel the need to support the noble cause but without wasting precious clean water (a rare commodity). Therefore, they present you a bicycling event, followed by the Ice bucket Challenge in the private, beautiful, lush green garden of a fellow cyclist, where all water will be reused to give life to the grass underneath.
This is an open challenge for everyone in the cycling clan. They invite you all to open your hearts and accept the fun contest. Gather and park your cars outside N’eco’s Natural Store and Cafe at 6:20am sharp on Sunday 7th September 2014.