Meet Aisha Ali – The Woman Behind Treats

Tell us who you are?

I am Aisha Ali owner of TreatsI had been a purely science student and have done my MSc from Karachi University. Currently I am  teaching at a reputed school. I am also a mother of three children. So, managing my job and family both.

How did you get your idea or concept for the business?

Well I always loved baking and produced my first cake at the age of 9. Moreover, I had always received a lot of appreciation from family and friends on my baking skills, so one day I just thought of starting my own business, and then I got a lot of appreciation too soon.

What was your mission at the time of starting it?

In the beginning I focused mainly on customer satisfaction by offering them reasonable prices, also have never compromised on quality. Moreover , I kept learning new techniques and tried several recipes in order to flourish more.

What service(s) or product(s) do you offer/manufacture?

We mainly offer Fondant and cream cakes of different flavors. Fondant that I use is very light and is extremely versatile, always liked by my customers. It gives the cake a porcelain look surface that can be painted, piped, stamped and quilted. Besides cakes I make Swiss rolls, cupcakes, cake pops, mini cakes, flower pot cakes etc.

How do you advertise your business?

Social media I think is a great tool to promote any business. People contact me through my Facebook page Treats ,  my Business card or they even contact me via email at

What is unique about your business?

Customer satisfaction is my utmost priority. Let me share an incident with you ;in the beginning seldom it happened that a customer came up with a complain that the color wasn’t  exactly according to their wish, for that I gave them huge discount as I didn’t want to lose her. So, I always make my customer happy and contented. Moreover, I keep trying to come up with new ideas. I have recently started to make Swiss rolls and find really fun and adventurous to bake them, specially the decoration part. Moreover, I enjoy making flower pot mini cakes and kuppy cupcakes that are best for children’s parties and  as they look very unique and pretty.

What are your responsibilities as the business owner?

As an owner, my responsibility is  to make sure the customers receive freshly baked treats as per their requirements embellished with their desired decorations and most importantly in accordance with the hygienic conditions.

What are your other interests in life?

Teaching which is totally a different field from baking has also been my priority. Besides teaching and baking I am fond of gym and yoga. It is divine, it is an art that you need to practice daily for your well being.

Where do you envision yourself from 10 years from now?

After assessing my talents, budget and goals, I would want to expand my business and open a shop where customers can shop in and pick up baked goods from an employee/ managed counter.

What two or three accomplishments that have given you the most satisfaction? Why?

My Chocolate Malt Cake has been a hit among my clients and Chocolate moist cake which is basically a chocolate cake with a very moist and juicy texture. Moreover, the mini flower pots are a hit too.

Any Message you want to give to the readers of DHAToday?

It takes discipline and persistence to make anything work, so work hard be brave, take the plunge and give it a go; to create a successful business you need to keep your customers at the heart of everything you do.

How will the customers reach you? (Contact Information)

As I have mentioned above, they can contact me through my Facebook page Treats .

This article is written by BINT-E-ALI | A Visionary Muslimah, who aims to Motivate, Empower & Revolutionize this world to a Visionary Islamic World. Welcoming all Female Entrepreneurs, Homemakers, Managers, Artist, Educationalist and Youngsters to join this Visionary Platform.

She holds a degree of Business Management with majors in Marketing and loves to write about business & products. Want her to review your product on Contact her here or Whatsapp at +92 333 2478157

Comments (2)

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  1. Muddy says:

    Respcted Mam.. Honstly these cakes really looks yummy and very pleasant to eyes.. Awesome decoration..

  2. Shumaila says:

    I have been tasting her cakes since very long now. It’s not just the presentation and styling but the taste is also absolutely splendid.
    She is very passionate about her baking and don’t compromise on customers satisfaction.
    May this hard work of yours pays off Aisha and Treat continues to flourish at it’s best.

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