Tell us who you are?
My name is Mrs. Irum Fawad.
Tell us about your brand? When did you realize that Fashion Designing is something that you have to do?
My brand name in business world is I.F Designs. It all started around eight years ago, when I realized that apart from my home duties and teaching I have to do some thing which I wanted to do from many many years. So, I started with a little amount and now here I am making good money and name.
What was the first outfit that you designed?
The very first dress I designed was for some customer in Dubai, it was a Bridal Gown in beige and red.
How would you define your design philosophy?
I would say that I am a designer who makes a difference in both Eastern and Western trends and make one complete dress appropriate for our culture. My designs has every aspect which makes a lady graceful.
What are your favorite fabrics to work with? and why?
My favorite fabrics are Chiffon and Silks because I love Draps and Flairy dresses.
Bridal Wear or Prêt?
I love to design my Prêts.
Who in your life has most influenced you?
My mother has great influenced on me.
What are your other interests in life?
I am a kindergarten teacher and I love to paint on canvas. As per my busy schedule, now i am only practicing painting.
How do you manage your professional life with your personal and family life?
It is a very hard job to maintain a balance in all of these things but God has been very kind on me who gave me strength to fulfill all my jobs. All credit goes to my husband, my parents and my family for supporting me other wise its a very difficult to even go out of the house.
What do you envision yourself from 10 years from now?
I see my self as one of the leading designer in fashion world of Pakistan in ten years Inshallah!
If you had one million rupees to give away, what would you do with it?
If i would have one million rupees i will donate half of it to poor people and the other half i will give it my children.
Your top 5 must visit places in DHA Karachi & Clifton?
My top 5 must visit places are:
- Dolmen City Mall Clifton
- Park Towers
- Emerald Tower
- Butlers Chocolate Cafe
- DA Creek Club
- Aashiana Shopping Mall
How do you spend your weekends?
Mostly at home. Some times go to DA Country & Golf Club with my hubby and childern.
If there was one place you could travel to, right now, where would it be and why?
Traveling to Istanbul because its very beautiful i wanna go again and again.
Your suggestions to new entrants in this field?
The new entrants in the fashion field has to be very talented to compete in this market because even in only Karachi we have so many designer that it is very hard for us to compete. They have to give the market some thing which is new.
One more thing there are many people who just copies someone else’s clothing and become designer, so originality does count.
What two or three accomplishments that have given you the most satisfaction? Why?
The Whole 9 Yards made us do the fashion shows which satisfied me as a good designer to show to people that i am worth some thing.
Any Message you want to give to the readers of DHAToday?
Just be safe as per the city situation. Keep on looking for my designs and i will be giving you some thing new and good.
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