Tell us who you are?
I’m K. M. Rana, Chief Executive Officer of Rana Enterprises located at C-VI, 12-A, Chaudhry Khaliq-uz-Zaman Road, Gizri, DHA Karachi. Rana Enterprises consists of Real Estate Advisers & Property Consultants. I did my graduation in 1974 from Urdu College, Karachi. After my graduation, I started my career from the construction field.
In 2005, I was selected as the Sports Secretary of Clifton & Defence Real Estate Association. During my tenure, I organized two cricket tournaments in 2005 and 2007. Recently, I have been selected as the member of Election Commission for Defence & Clifton Association of Real Estate Agents (DEFCLAREA) Election 2013.
When did you decide to pursue a career in Real Estate?
It all started back in 1974, when I started my career from the construction field. In 1975, I joined Al-Hafiz Property Centre and worked there for 3 years. In 1977, I established Rana Enterprises purely as a construction company.
Rana Enterprises moved into Real Estate Consultancy field by incident when I was constructing a house for my friend. That friend also asked me to sale this constructed house as well. Luckily because of my efforts, that house was purchased by an Arab Guy at that time and paid good commission. So, this is how I moved into this field. At that time, there are only 10-12 agents working in DHA Karachi and Clifton.
What has been the best experience you have had so far as a Realtor?
Yes! there was a deal I still remember. In 1978, I put an advertisement in DAWN Newspaper for the sale of 3 plots i.e. 2000, 1000 & 400 square yard plots for Rs. 50,000/-, Rs. 30,000/- and Rs. 20,000/- respectively.
The very same day, a person visited my office. I still remember his name i.e. ‘Mr. Latif‘. By looks, he was wearing white shalwar kameez with a big wallet under his arm. I though that he is an ordinary person just wanted to ask about some small property.
He said to me that he want to purchase all the 3 plots and put a bundle of Rs. 100/- (Rs. 10,000/- in total) on my table as down payment. From that day, I never underestimate any person.
What are the Top Three Things that separate you from your Competition?
- Parting Meeting whenever I do any deal.
Who in your life has most influenced you?
Yes! In 1970’s, I learned alot from Mr. Haji Habib Siddiqui of Housing Centre. He had a great influence on me as a teacher. Another name I would like to take is Mr. Alam of Ruby Corporation.
What has been challenging as a Realtor?
- Every now and then DHA Karachi implements new Rules & Regulations.
- Recognition of Real Estate as an industry at Government Level.
- Legislation for Agent’s Commission.
What does it take to be successful in Real Estate?
- Market Survey
- Real Estate Field Experience
Your Top 5 Residential Areas of DHA Karachi? Any investment advice?
Your Top 5 Commercial Areas of DHA Karachi? Any investment advice?
- Zamzama Commercial Area
- Shahbaz Commercial Area
- Bukhari Commercial Area
- Zulfiqar and Al-Murtaza Commercial Area (Best for Investment)
- Peninsula Commercial Area (Best for Investment)
- Sahil Commercial Area (Best for Investment)
How do you see DHA City Karachi?
DHA City Karachi (DCK) is indeed a pretty good project by DHA Karachi. I would prefer the Middle Class community to investment in this project. DCK is a long term investment and will give favorable future returns after few years. Investment in DHA City Karachi means Safe & Secure long-term investment as there will be no Kabza on your plot. Always invest with a margin of Safety.
How do you spend your weekends?
Weekends are for rest and recreation. During most weekends, I value my family time to be way more important. We usually go out for a dinner or plan a picnic.
What are your other interests in life?
What do you envision yourself doing 10 years from now?
Thanks to Allah (SWT), I have already achieved alot through this field. 10 years from now, I will be working in the same Real Estate Consultancy and Construction field. Insha’Allah!
What two or three accomplishments that have given you the most satisfaction? Why?
- Performed Hajj in 2011
- Performed Umrah 4 times in my life.
- Education of Children.
Your Top 5 must visit places in DHA Karachi & Clifton?
- DHA Head Office
- Cantonment Board Clifton (CBC)
- Do Darya
- Sea View
If there was one place you could travel to, right now, where would it be and why?
I will prefer to go to UK as my children are there.
Any Message you want to give to the readers of DHAToday?
“Honesty and integrity are absolutely essential for success in life – all areas of life. The really good news is that anyone can develop both honesty and integrity.” – Zig Ziglar
Do you want to be a part of DHAToday Interview Series? Contact us here.