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Meet Muhammad Yousuf Malik – Chief Executive of Katas Marketing


Meet Muhammad Yousuf Malik - Chief Executive of Katas Marketing

Tell us who you are?

I’m Muhammad Yousuf Malik, Chief Executive of Katas Marketing located at Suite # 102, 1st Floor, 22-C, 5th Zamzama Commercial Lane, Phase 5, DHA Karachi. Katas Marketing provides Leasing, Investments, Mortgages and Management Services in Real Estate.

I did my marketing course from Pakistan Institute of Management (PIM). I’m the member of Marketing Association of Pakistan (MAP). I am also the founding member of Defence & Clifton Association of Real Estate Agents (DEFCLAREA) with Membership # 2. Recently, I have been selected as the member of Election Commission for (DEFCLAREA) Election 2013.

When did you decide to pursue a career in Real Estate?

I have been in the Real Estate field for quite a long time. Before founding Katas Marketing in 2002, I worked for VIP Estate for about 12 years from 1990 till 2002. After leaving VIP Estate, I went to UK for sometime and then came back to start Katas Marketing.

What has been the best experience you have had so far as a Realtor?

Best experience is the first business deal which was within 2-3 months of joining this field. Another experience was that I did a couple of 2000 Square Yards Residential Plots deals in Phase II and Phase IV respectively with a MD of a Pharmaceutical Company. Did meeting with the client for the first time at night and the payment was done in morning. This was the best experience.

What are the Top Three Things that separate you from your Competition?

  • Presentation
  • Communication
  • Follow-up

What has been challenging as a Realtor?

  • Professionalism in Real Estate Field.
  • Retain Customer for Lifetime.
  • Recognition of Real Estate field at the Government Level.

What does it take to be successful in Real Estate?

  • Punctuality
  • Dedication
  • Determination

Your Top 5 Residential Areas of DHA Karachi? Any investment advice?

Your Top 5 Commercial Areas of DHA Karachi? Any investment advice?

How do you see DHA City Karachi?

DHA City Karachi is pretty good project. I would prefer the Middle Class community to investment in this project. It will give high returns at the appropriate times. It opens another territory for the Agents to do business. For the investors, it’s best investment opportunity.

Meet Muhammad Yousuf Malik - Chief Executive of Katas Marketing

How do you spend your weekends?

I usually spend my time with family and friends. I prefer to go out for dinning with family and friends.

What are your other interests in life?

  • Marketing

What do you envision yourself doing 10 years from now?

I see myself in the same Real Estate field. Insha’Allah!

Your Top 5 must visit places in DHA Karachi?

  • Pizza Hut
  • KFC
  • McDonalds
  • DA Sunset Club
  • DHA Head Office

If there was one place you could travel to, right now, where would it be and why?

I would prefer to go to Saudi Arabia and UK.

Any Message you want to give to the readers of DHAToday?

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

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