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Meet Shaheen Serang & Ishrat Bandukda – The Two Moms Behind The Whole 9 Yards (TW9Y)


The Whole 9 Yards (TW9Y) - Support Group + Events & Essentials

Tell us who you are?

The Whole 9 Yards is an event management company with emphasis on delivering innovative projects that surpass expectations. TW9Y specialize in creating experiences, tailor made to a client’s unique requirements.

We work closely with our clients and challenge boundaries – in order to think beyond the ordinary while focusing on creating unique, inventive and exceptional ideas. We understand the various requirements of binding a successful event together and making it memorable for the right reasons, whatever its type, size or duration.

According to TW9Y, it takes energy, creativity, ingenuity, and an over-developed sense of fun to make an amazing event! Let TW9Y take your goals, ideas, dreams, and visions and make them come to life! If it can be done, TW9Y can do it.

Tell us about your company? When did you realize that Event Management something that you have to do?

Who else more than women in the whole household understand the dearth of entertainment, this is why two moms Shaheen Serang & Ishrat Bandukda designed TW9Y to bring people out of drawing room culture, TV and Computer ADDICTION, to get rid of boredom, encourage entrepreneurs and introduce healthy activities like:

  • DACC Pet Show (Selected as Best Pet Show of 2011 by Style 360)
  • Splash (Water Games)
  • TW9Y Super Kidz Contest
  • TW9Y Women’s EXPO 2012 & 2013
  • TW9Y Fashion, Style & Fundraising
  • ARY Digital Morning Shows
  • TW9Y Go-Aaish (Fundraising)
  • TW9Y Car Rally + Scavenger Hunt etc.

Creating new ideas and fulfilling demand of family events in fun-filled environment is the hallmark of “The Whole 9 Yards” (TW9Y). TW9Y has a high-energy, can-do culture, which is merged with a streetwise mindset that puts quick lead times as a key client priority. Nothing is impossible & challenge is what we thrive on and attention to detail is one of our cornerstones of what we do.

The Whole 9 Yards (TW9Y)

First priority of TW9Y is to attend to every detail, drawing on a wealth of shared experience to insure your success in achieving whatever goal you can envision. Working in concert with you, we can create visual magic, digital delights, and weave a web of wonders that will wow you!

TW9Y organizes everything and anything; straight from your sweet sixteen, down to that perfect theme wedding you always imagined… We organize corporate functions, events for elite clubs and for masses too.

You can imagine it, TW9Y can do it. TW9Y offers affordable entertainment for masses n elite clubs both and run a SUPPORT GROUP for families, women & kids too. TW9Y promotes newbie through BARTER system and this way burden is slashed through working hands in hands.

The Whole 9 Yards (TW9Y)

What two or three accomplishments that have given you the most satisfaction? Why?

Fundraising for The Garage School, Providing FREE 15-20 booths to well Known NGO’s to support deserving & outstanding, Involving the whole family to participate in family activities, Promoting SPECIAL PEOPLE who are making a difference in life.

Who in your life has most influenced you?

Our involvement with our kids and creating meaningful entertainment for them while living abroad influenced us a lot.

Interaction with other working women convinced us to start TW9Y Support Group which is determined to end social isolation for Women, Children & Families by establishing recreational activities. These activities empower them; help increase mental health, self-esteem, social interaction, confidence, communication, comprehension, motor skills, coordination, environmental awareness, relaxation, concentration, focus, adventure, exploration, imagination and the abilities of all involved.

What are your other interests in life?

  • Creativity
  • Being Innovative
  • Technology
  • Women Empowerment
  • Children Upbringing
  • Religion
  • Writing
  • Reading
  • Art
  • Travelling
  • Family n Friends

The Whole 9 Yards (TW9Y)

How do you manage your professional life with your personal and family life?

We both have been year coordinators and class coordinators of our children multiple times and work voluntarily for their school. We never miss any meeting or extracurricular etc of our kids, do pick n drop and teach them as well. We always try our best to finish our meetings and work in advance and work never becomes a hindrance.

In fact the most important thing is that our whole family gets involved in our events and kids learn and enjoy being in the family sort of atmosphere.

What do you envision yourself doing 10 years from now?

We always want to work hand in hand and do not want to make an identity for ourselves only. We believe that in 10 years time we will be one of the most Creative, Well Known, and Credible Team turning our dreams of Disney Land imaginations into reality.

The Whole 9 Yards (TW9Y)

If you had one million rupees to give away, what would you do with it?

Digital Mobile Library, Business incubator for entrepreneur women, an auditorium for never ending theatre performances (happiness for people who are extremely busy and unhappy).

Your top 5 must visit places in DHA Karachi?

  • Sindbad
  • Dolmen Mall
  • Sea View
  • Zamzama
  • Khada Market

How do you spend your weekends?

Clubs, Friend’s n Family, Web surfing, Exploring the city for entertainment and fun.

If there was one place you could travel to, right now, where would it be and why?

Disney Land, that is one place which is a dream land for every age group.

The Whole 9 Yards (TW9Y)

Your suggestions to new entrants in this field?

Struggle, Survive & Strive for Excellence.

Any Message you want to give to the readers of DHAToday?

DHA Today is one happening place itself & it cater to the needs of all, because no one has time to look into millions of sites for individual queries. TW9Y is honored to be working hand in hand with this esteemed, user friendly online guide/ website.

Do you want to be a part of DHAToday Interview Series? Contact us here.

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