The Noodle House is a flagship restaurant of Jumeirah Restaurant’s LLC – Dubai, UAE. Launched in 2002, the brand has gone from strength to strength with restaurants in Dubai, Abu Dhabi, Muscat, Doha, Kuwait, Bahrain, Riyadh, Morocco, Limassol, Rabat and Pakistan. The Noodle House will soon be operational in Russia, Lebanon, Great Britain, Kenya and Turkey.
“The launch of The Noodle House in Lahore and Karachi has received great response from consumers and this has elevated our spirits towards a massive expansion plan in all major cities of Pakistan. The Noodle House, Dolmen Mall Clifton, Karachi is the third outlet and soon to be followed by another one in Islamabad in the third quarter of 2013,” Zahdan Group CEO Murtaza Hashwani said.
First outlet in Pakistan was launched in October 2011 in Gulberg, Lahore. In 2012, it entered Karachi’s market and now in Dolmen Mall Clifton, Karachi. The Noodle House is expanding globally with agreements already signed with franchise partners across the Middle East, Europe and Asia. Exclusive rights to open nationwide chain of The Noodle House in Pakistan are acquired by a company of Zahdan Group (Pvt) Ltd Zahdan Retail.
“Diversity is the key element to success in all walks of life. The secret behind the success of South East Asian cuisine is the fact that it combines taste of numerous cultures and flavours from cities such as Hong Kong, Malaysia, Shanghai, Bangkok and Jakarta. Inspiration of The Noodle House comes from street stalls of South East Asian countries, which sell the most amazing aromatic selection of food,” Zahdani COO Usman Sakrani said on the launch.
[via Press Release]